King of the Dot’s brand identity was built with intention, raw, rooted, and reflective of the culture it came from. The original wordmark, designed in 2009, featured an angular, aggressive type treatment paired with a jagged maple leaf icon. Set above with the rallying tagline “Put Your Money Where Yo Mouth Iz”, the logo embodied the underground energy of Canada’s battle rap scene.

As the league scaled from alleyway battles to international tournaments and Twitch-fronted seasons the visual identity matured with it. I led the creative direction on the rebrand, refining the original mark into a cleaner, more intentional wordmark that still carried weight. The typography was custom-built: bold, balanced, and slightly forward-leaning to evoke motion and impact. The maple leaf remained, now subtly integrated into the "K" as a nod to our Canadian roots and cultural origin. The result was a scalable hero logo versatile across broadcast, apparel, web, and merch that honored the past while positioning us for the future.

To support the core wordmark, we introduced a lettermark as part of the secondary brand system. Internally referred to as the “Diamond K,” this compact symbol extracted the key brand elements the "K" and the maple leaf and housed them inside a diamond-shaped frame. Initially used for merch tags and iconography, it grew into a standalone emblem recognized throughout the culture. It now serves as our monogram, ideal for avatars, event overlays, or moments when the full wordmark isn’t needed but the presence still is.

Both logos work in tandem, the hero wordmark delivering authority and recognition, and the secondary lettermark adding flexibility and iconic shorthand. Together, they form a cohesive brand system that’s grown with KOTD's evolution from local league to global movement