
MASSacre
MASSacre is the KOTD’s east coast flagship brand for America. Built off the “MASS” in Massachusetts, it’s straight horror-coded: blood-red/black, distressed type, grain, venue / content dressed like a slasher film. Its grown to be on one of battle rap’s most sought-after stages after housing some of the most high profile match ups in battle rap history. We stack iconic names, hometown killers, and international headliners so the card reads like a movie poster. The content runs up millions of views across full battles, trailers, and clipped moments while the live shows remain packed. I run point on everything creative from card curation, venue, security, PR, merch, and, rollout and post production.