I created Ganik vs Gully as the first-ever team vs. team themed event series in battle rap, pitting some of the most decorated veterans against the best talent from our Ground Zero farm system. The concept framed battle rap like a high-stakes sports rivalry each MC representing their squad, with bragging rights and pride on the line.

We used eye-catching, sports-inspired visuals to bring the format to life: custom player cards featuring each battler, bold team colors, and a running tally of wins throughout the event. The marketing campaign mirrored a championship face-off, building hype with roster reveals, stat-style breakdowns, and head-to-head promos.

The result was more than just a card of battles it was a cultural moment that blurred the lines between hip hop competition and sports entertainment, cementing Ganik vs Gully as one of KOTD’s most creative and engaging formats.